We have realised that trying to contact pet sitters one by one like in a typical directory is time consuming for both the pet parent and the pet sitters, as pet sitters may not pick the call, or they might not be available at the time you requested when you called in or might not even provide the service that you require. We designed the broadcast so that your pet service request will go to all relevant listings, and only those that are able to help you out at the time you specified will respond directly to you through the app, saving you countless hours searching and trying to contact the pet sitters individually.